Practical guides on URL shortening, deep linking, QR codes, and link analytics.
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A QR code with low scan counts could be a design problem, a placement problem, or a destination problem — and each has a completely different fix. Here's the order to check them in.
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Custom aliases, app detection, and per-channel tracking solve real problems marketers face every day. Here's a concrete breakdown of how each one changes campaign performance.
When a link is copy-pasted into a DM, Slack thread, or group chat instead of clicked from a page, your analytics have no idea where it came from. Here's how to reclaim that visibility without new tooling.
Link-in-bio pages solved a real problem in 2019. In 2026, they've become an extra tap, an extra load, and a third-party dependency for data that used to be yours. Here's when a direct short link is simply better.
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