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PocoLink Blog

Practical guides on URL shortening, deep linking, QR codes, and link analytics.

Diagnosing a QR Code Campaign That Underperformed: A Step-by-Step Framework

A QR code with low scan counts could be a design problem, a placement problem, or a destination problem — and each has a completely different fix. Here's the order to check them in.

PocoLink TeamJune 7, 20266 min read

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Technology8 min read

How App-to-App Redirection Actually Works: Deep Links Explained

URI schemes, Universal Links, App Links, and graceful fallbacks — the real technical story behind opening a link directly in a native app, and why in-app browsers are a known limitation.

February 14, 2026Read

Technology7 min read

How AI Agents and Chatbot Crawlers Are Changing What 'Referrer' Even Means

GPTBot, PerplexityBot, and ClaudeBot are now fetching and citing your links at scale. That traffic looks nothing like a human referral in your analytics — here's how to actually tell the two apart.

April 5, 2026Read

Technology6 min read

iOS and Android Privacy Changes Are Quietly Breaking Click Attribution — Here's What Still Works

App Tracking Transparency, Enhanced Tracking Protection, and third-party cookie restrictions have each removed a layer of click tracking. Server-side, first-party redirect logging is one of the few methods still fully intact.

April 12, 2026Read

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