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PocoLink Blog

Practical guides on URL shortening, deep linking, QR codes, and link analytics.

Diagnosing a QR Code Campaign That Underperformed: A Step-by-Step Framework

A QR code with low scan counts could be a design problem, a placement problem, or a destination problem — and each has a completely different fix. Here's the order to check them in.

PocoLink TeamJune 7, 20266 min read

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Analytics7 min read

Which Link Analytics Actually Tell You Something — And Which Don't

Click counts are a vanity metric. Time distribution, geographic data, device split, and referrer source are the four dimensions that actually change decisions.

March 1, 2026Read

Analytics8 min read

Multi-Touch Attribution Without an Enterprise Martech Budget

Multi-touch attribution is usually sold as a six-figure platform problem. Most small teams can approximate the same insight with per-channel short links, timestamps, and a spreadsheet.

April 19, 2026Read

Analytics6 min read

Reading Referrer Data From Group Chats and Messaging Apps (The New 'Direct' Traffic)

WhatsApp, Telegram, and iMessage all fetch a link once to generate a preview card — before any human ever clicks it. Confusing that fetch with a real visit is one of the most common link-analytics mistakes.

April 26, 2026Read

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