Practical guides on URL shortening, deep linking, QR codes, and link analytics.
6 articles · Updated regularly
Generic short URLs trigger the same instincts as phishing links. Custom aliases, HTTPS, and transparent previews are the three fixes that actually work.
Custom aliases, app detection, and per-channel tracking solve real problems marketers face every day. Here's how to put each one to work.
URI schemes, Universal Links, App Links, and graceful fallbacks — the real technical story behind opening a link directly in a native app.
When an e-commerce brand's social media clicks kept converting poorly, the culprit wasn't the creative or the audience — it was the in-app browser.
Click counts are a vanity metric. Here are the three data points from PocoLink's analytics that lead to decisions you can act on.
Native camera scanning removed the last barrier. Here's how to use dynamic QR codes effectively — and avoid the mistakes that make them useless.
Generic short URLs trigger the same instincts as phishing links. Custom aliases, HTTPS, and transparent previews are the three fixes that actually work.
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